Telco 2.0 Manifesto: How to make money in an IP-based world: STL Partners Ltd

The hardest, but most important, part of reaching Telco 2.0 is a change in the culture and mindset of operators:

• An assumption of abundance, rather than rationed scarcity.
  Example: Share a hundred images in a picture-sharing service rather than sell one MMS.
  
• A preference for openness, rather than hoarding of assets and information.
  Example: How much brand value is lost locking down Bluetooth from reaching its full potential to users?
  
• A change for most from a network-centric view in favour of focusing on customer data, billing, relationship, distribution and partnership assets.
  Example: What is the real value of the call detail records in creating intelligent call routing services?
  
• A desire to connect people above the promotion and consumption of media content or information services.
  Example: Why invest so heavily in streaming video from media conglomerates when user preference and revenue consistently comes from the sharing of user content and experiences?
  
• A willingness to learn from, and interact with, the broader world of Internet players.
  Example: What are the lessons of Skype for telcos wishing to broaden the reach of their voice and messaging products to new platforms?
  
• Agility and innovation in core messaging and voice products, in contrast to today’s stasis.
  Example: Vonage’s troubles partly stem from having merely replicated POTS, rather than having innovated.
  Getting away from the fear of “dumb pipes”. Utility businesses can be very profitable given the right cost base, and funding/pricing approach.
  

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